We run all things social – online and IRL.
Events
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Branding
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Paid Social
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Social Media
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Events 〰️ Branding 〰️ Paid Social 〰️ Social Media 〰️
We build community.
Head of Social teams up with community-centric brands to create conversion-optimized
experiences, through organic and
paid social, events, and creator collaborations.
“Okay, can I delegate
ㅤㅤㅤㅤㅤㅤ to you?”
Creative Strategy
Brand Marketing Strategy
Video Editing
Creator Management
Content Creation
Performance Marketing Ads
Social Media
Event Marketing
Event Hosting
YES!
The Process
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BRAND IDENTITY
IDEAL COMMUNITY
CONTENT VALUES
CONTENT CADANCE
KPIs
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HELP, HUB, HERO
UGC ASSETS
VIDEO EDITING
GRAPHICS
AUTOMATION
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INFLUENCER MARKETING
UGC CREATOR MANAGEMENT
PARTNERSHIPS
GIVEAWAYS
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EVENTS
ECOMMERCE
NO-CODE APPS
DROP SHIPPING
SMS MARKETING
In Action
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![Nike]()
Nike
Experiential Marketing & Market Research: Activated the Atlanta fitness community through programming and a year-long product testing campaign for size 7.5 Females and size 10 Males.
Result: Sold out of 150 tickets in 3 mins with SMS marketing and creator campaign. Onboarded full team of product testers. -
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Adidas
Event Marketing, Social Media Content & Creator Management: Hosted year-long programming for 500+ attendees to promote Ultraboost sales at Dick’s Sporting Goods. Managed 32 creators and organic/paid content in Atlanta.
Result: Boosted in-store sales with conversion-optimized programming.
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![The Quality Edit Umama Performance Creative]()
Quality Media
Performance Creative & Creator Management: Managed end-to-end paid creative strategy and execution for 24+ DTC clients, onboarding and overseeing a network of 66 UGC creators and 4 performance creative managers while managing campaign budgets to deliver high-performing assets.
Results: Achieved a 30% increase in ROAS, reduced CAC by 20%, acquired 300k+ customers, and generated $50M+ in incremental revenue through data-driven optimizations and trend-focused campaigns.
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The Quality Edit
Social Media Management & UGC: Managed growing online publication’s organic and paid media channels. Developed and executed social strategy with consistent, CTA-focused content and creator partnerships.
Result: Doubled IG to 70,000+ followers. Increased engagement rate by 350% from 0.32% to 1.44% -
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Fit Genie App
Social Media Management, Event Marketing & Creator Management
Results: 750% increase in user downloads -
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Kill Cliff
Social Media Management, Event Marketing & Creator Management
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F45 Training
Social Media Management, Event Hosting & Creator Management
Results: Ranked #1 F45 Franchise studio in the US with highest retention and membership acquisition rate
The Quality Edit
“Umama is an absolute gem.
I almost don’t want to let the word out so that we can keep her all to ourselves. She works autonomously and is intrinsically motivated to constantly go above and beyond even when there’s little oversight.”
- Lee, Co-Founder
Priyanka C
“Umama is the real deal. Whatever she has industry knowledge on, that’s the gold standard, she’s tactical.”
SwypeSure
“…Not long after entering into business with Umama, she turned everything around. The IG page now boasts over 20K followers [from 150]. Additionally, Umama created a TikTok page for our startup, which currently has over 70K followers [started at 0].
Furthermore, we are on a pathway to monetization and it is all because of Umama! She understands and addresses the ever-changing algorithms on social media platforms like IG”
Creative Strategy
(Paid & Organic Social)
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Develop brand's voice, tone and identity
Work with Growth Marketing Manager to strategize and manage paid social channels
Manage B2B or internal communication for ad campaigns
Develop budget and allocate to Instagram, Tik Tok, and Facebook Ad Spend
Hire UGC Creators, manage contracts and deliverables
Write UGC Scripts
Serve as a content creator
Serve as additional video editor
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Starting at $5k per month*
*Based on project timeline and deliverables.
Social Media Management
(Full)
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(20-25) Instagram Posts (Reels, stills, videos, collages, infographics, memes, etc)
(1-2) UGC Content Shoots Days
(2-3) Weekly Instagram Stories
(5) Tik Tok videos per week
Twitter & Pinterest Reposts
Community management
Brand partnerships
Influencer management
(2) Ad Assets/Flyers
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$3k per month
Min 3-month contract
Social Media Management
(Lite)
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10-12 Instagram Posts (Created using your existing assets and net new content for reels, stills, videos, collages, infographics, memes)
1-2 Weekly Instagram Stories
Community management
Brand partnerships
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$1.5k per month
min 3-month contract
Event Marketing
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Planning & development
Marketing Assets
Event Host - optional
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Starting at $500
Marketing Consulting
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Event Marketing
Personal Branding
Marketing Strategy
Social Media Strategy
Influencer Marketing Strategy
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$250 per hour
Tik Tok/Reels Content Creator
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(20) Tik Toks & IG Reels
(3) UGC Photos
(1) IG Story Takeover
(1) IG Live - optional
Ad usage rights
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$2.5k per month
min 3 month contract
A La Carte
Ad Assets
A$250 PER VIDEO / $1k PACKAGE
Tik Tok & Reels
$250 PER VIDEO / $2.5K - 3 MONTH TAKEOVER
Instagram Stories
$100 FOR (3) 15 SEC STORIES
Infographics
$150
Meme & GIFs
$50 each / 5 for $150
Event Flyers
$150 / $500 PACKAGE OF 6 ASSETS
Animations
$250 / TBD
Event Marketing
$250 - $100K
Illustrations
$100
Web App
Starting development at $5k
Logos & Branding
$250 PER WORD MARK / $500 PACKAGE
Video Editing
$250 / TBD
You focus on your business. We’ll focus on your growth.
Everyone else is doing it.
Let’s work together.
umama@headofsocial.co