We run all things social – online and IRL.

Events

〰️

Branding

〰️

Paid Social

〰️

Social Media

〰️

Events 〰️ Branding 〰️ Paid Social 〰️ Social Media 〰️

We build community.

Head of Social teams up with community-centric brands to create conversion-optimized
experiences, through organic and
paid social, events, and creator collaborations.

“Okay, can I delegate
ㅤㅤㅤㅤㅤㅤ to you?”

Creative Strategy

Brand Marketing Strategy

Video Editing

Creator Management

Content Creation

Performance Marketing Ads

Social Media

Event Marketing

Event Hosting

YES!

The Process

    • BRAND IDENTITY

    • IDEAL COMMUNITY

    • CONTENT VALUES

    • CONTENT CADANCE

    • KPIs

    • HELP, HUB, HERO

    • UGC ASSETS

    • VIDEO EDITING

    • GRAPHICS

    • AUTOMATION

    • INFLUENCER MARKETING

    • UGC CREATOR MANAGEMENT

    • PARTNERSHIPS

    • GIVEAWAYS

    • EVENTS

    • ECOMMERCE

    • NO-CODE APPS

    • DROP SHIPPING

    • SMS MARKETING

In Action

  • Nike

    Nike

    Experiential Marketing & Market Research: Activated the Atlanta fitness community through programming and a year-long product testing campaign for size 7.5 Females and size 10 Males.

    Result: Sold out of 150 tickets in 3 mins with SMS marketing and creator campaign. Onboarded full team of product testers.

  • Adidas

    Event Marketing, Social Media Content & Creator Management: Hosted year-long programming for 500+ attendees to promote Ultraboost sales at Dick’s Sporting Goods. Managed 32 creators and organic/paid content in Atlanta.

    Result: Boosted in-store sales with conversion-optimized programming.

  • The Quality Edit Umama Performance Creative

    Quality Media

    Performance Creative & Creator Management: Managed end-to-end paid creative strategy and execution for 24+ DTC clients, onboarding and overseeing a network of 66 UGC creators and 4 performance creative managers while managing campaign budgets to deliver high-performing assets.

    Results: Achieved a 30% increase in ROAS, reduced CAC by 20%, acquired 300k+ customers, and generated $50M+ in incremental revenue through data-driven optimizations and trend-focused campaigns.

  • The Quality Edit

    Social Media Management & UGC: Managed growing online publication’s organic and paid media channels. Developed and executed social strategy with consistent, CTA-focused content and creator partnerships.

    Result: Doubled IG to 70,000+ followers. Increased engagement rate by 350% from 0.32% to 1.44%

  • Fit Genie App

    Social Media Management, Event Marketing & Creator Management

    Results: 750% increase in user downloads

  • Kill Cliff

    Social Media Management, Event Marketing & Creator Management

  • F45 Training

    Social Media Management, Event Hosting & Creator Management

    Results: Ranked #1 F45 Franchise studio in the US with highest retention and membership acquisition rate

The Quality Edit

“Umama is an absolute gem.
I almost don’t want to let the word out so that we can keep her all to ourselves. She works autonomously and is intrinsically motivated to constantly go above and beyond even when there’s little oversight.”

- Lee, Co-Founder

Priyanka C

“Umama is the real deal. Whatever she has industry knowledge on, that’s the gold standard, she’s tactical.”

SwypeSure

“…Not long after entering into business with Umama, she turned everything around. The IG page now boasts over 20K followers [from 150]. Additionally, Umama created a TikTok page for our startup, which currently has over 70K followers [started at 0].

Furthermore, we are on a pathway to monetization and it is all because of Umama! She understands and addresses the ever-changing algorithms on social media platforms like IG”

Creative Strategy
(Paid & Organic Social)

    • Develop brand's voice, tone and identity

    • Work with Growth Marketing Manager to strategize and manage paid social channels

    • Manage B2B or internal communication for ad campaigns

    • Develop budget and allocate to Instagram, Tik Tok, and Facebook Ad Spend

    • Hire UGC Creators, manage contracts and deliverables

    • Write UGC Scripts

    • Serve as a content creator

    • Serve as additional video editor

  • Starting at $5k per month*

    *Based on project timeline and deliverables.

Social Media Management
(Full)

    • (20-25) Instagram Posts (Reels, stills, videos, collages, infographics, memes, etc)

    • (1-2) UGC Content Shoots Days

    • (2-3) Weekly Instagram Stories

    • (5) Tik Tok videos per week

    • Twitter & Pinterest Reposts

    • Community management

    • Brand partnerships

    • Influencer management

    • (2) Ad Assets/Flyers

  • $3k per month

    Min 3-month contract

Social Media Management
(Lite)

    • 10-12 Instagram Posts (Created using your existing assets and net new content for reels, stills, videos, collages, infographics, memes)

    • 1-2 Weekly Instagram Stories

    • Community management

    • Brand partnerships

  • $1.5k per month

    min 3-month contract

Event Marketing

    • Planning & development

    • Marketing Assets

    • Event Host - optional

  • Starting at $500

Marketing Consulting

    • Event Marketing

    • Personal Branding

    • Marketing Strategy

    • Social Media Strategy

    • Influencer Marketing Strategy

  • $250 per hour

Tik Tok/Reels Content Creator

    • (20) Tik Toks & IG Reels

    • (3) UGC Photos

    • (1) IG Story Takeover

    • (1) IG Live - optional

    • Ad usage rights

  • $2.5k per month

    min 3 month contract

A La Carte

Ad Assets

A$250 PER VIDEO / $1k PACKAGE

Tik Tok & Reels

$250 PER VIDEO / $2.5K - 3 MONTH TAKEOVER

Instagram Stories

$100 FOR (3) 15 SEC STORIES

Infographics

$150

Meme & GIFs

$50 each / 5 for $150

Event Flyers

$150 / $500 PACKAGE OF 6 ASSETS

Animations

$250 / TBD

Event Marketing

$250 - $100K

Illustrations

$100

Web App

Starting development at $5k

Logos & Branding

$250 PER WORD MARK / $500 PACKAGE

Video Editing

$250 / TBD

You focus on your business. We’ll focus on your growth.

Everyone else is doing it.

Let’s work together.

umama@headofsocial.co